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Posts Tagged ‘Privilege’

The essence of corporate branding strategy is to build up steadily the brand franchise or privilege. The most desired objective is, of course, brand insistence; it is the stage when consumers prefer a given brand that they will insist upon buying it, and will not settle for a substitute. Have you ever felt that kind of an urge? On the whole, branding strategy indicates how the firm opts to use branding as an integral part for its overall marketing strategy. In a sense, branding is simply another dimension of marketing strategy. To the consumer, a brand name is a means of identification of the product as well as means of differentiation of the branded product from its rivals.

Corporate branding strategy enables a company to influence customers and develop customer preference towards brands. Advertising and sales promotion can create initial brand awareness and recognition. Then it can develop brand preference and, if possible, brand loyalty. However, the brand name is the center around which the entire marketing mix is constructed. The brand name can incorporate all marketing efforts together either in the consumer’s mind or in the marketing program. Branding simplifies control of the commercial process. It gives necessary advertising and promotional support in order to make the product recognizable and to create consumer patronage.

A seller has a brand franchise, if customers exhibit brand insistence, brand loyalty, or brand preference towards his product or service. So, rather than gaining mere brand awareness or recognition, a seller would always try to move buyers from brand awareness to brand preference, loyalty, and insistence. Brand preference indicates that a customer regards the brand favorably but will accept a substitute if the said brand is not available in the market. On the other hand, brand recognition indicates the consumer’s favorable attitude towards the brand. This is the minimum expectation of the advertiser while developing brand franchise.

A brand is more than just a product. It embodies a meaning, gives direction, and defines unique identity in time and space. A brand is a signature on a constantly renewed, creative process or a contract between the customer and the creator. A product is what the company makes. A brand is what a customer hopes and expects! On a broader sense, corporate branding strategy is the practice of giving a specified name to a product or group of products. The main purpose of branding is to distinguish your branded product from those of competitors. The specified name creates this individuality in the product; hence, it can be easily distinguished or recognized in the market from the rival products. So, a well-promoted brand name which has earned reputation in the market is very difficult to compete with.

Telecommuting or working from home may sound like a dream come true. You can do your tasks in the comforts of your bedroom while wearing your favorite pajamas and eating home cooked meals. It’s definitely better than dealing with traffic, wearing stiff suits and hurriedly gulping down fast food. A lot of people see this as the healthy and happy alternative to the usual pattern that millions follow. Many hope to enjoy this so-called privilege sometime in their careers.

But the truth is, working from home has its fair share of challenges. However, they are manageable provided one has the drive and discipline to make it work. Here are the usual issues encountered by telecommuters and how to deal with them:

Boredom. There will be days when you long for company, especially when you take breaks. You might miss having someone to gossip over coffee and a small snack with, like what you did back in the “old days” when you worked in an office. Combat the boredom and loneliness by calling a loved one during break time. Positive and cheerful talk keeps one healthy and happy, so pick up the phone and start dialing.

Distractions. If you live with small children or other relatives, the number of distractions increases. There will always be someone calling for your attention. Or someone might be playing music or watching TV at a higher than normal volume. The distractions will vary from household to household, but all of them will certainly break your concentration and make you irritable. Make it clear to others that you need a proper atmosphere for working and their cooperation will help you a lot. As for small children, train them to respect your working hours and if possible, get a trusted adult to watch over them while you’re busy.

Incessant snacking. You might think that keeping healthy and happy means constant snacking to keep your energy level up. What you’re actually doing is piling on the pounds! Working from home means having access to your own abundant pantry, but that doesn’t mean you have to invade your personal stash of munchies round-the-clock. If you feel the need to snack on something while working at your computer, choose healthy fare like roasted almonds or tofu chips, and limit yourself to small portions. Limit snacking to once or twice a day. Anything more than that is excessive and bad for your health.

Lack of exercise. Even if you have never worked out, you still got some exercise when you reported to an office five days a week. Walking to the bus stop, driving your own car, climbing the stairs instead of taking the elevator, walking a few blocks to a restaurant for lunch – all those seemingly innocent and everyday activities were actually small forms of exercise that kept your muscles moving.

Telecommuting, on the other hand, limits your space. Avoid becoming sluggish by using part of your lunch break to exercise. Walk the dog or jog for half an hour around the neighborhood. During the cold season, exercise indoors. You have to remain active if you want to be healthy and happy, so dust off your running shoes and get moving!

Kristina Britt Johansson is a student who loves sharing tips on how to be healthy and happy. Her website is a virtual community of people committed to helping others succeed in life.

Write your resume effectively. It’s a good concept to describe your skills, experience and objectives like a summarized story so that the HR can consider you in short-run.

Organize and categorize your portfolio and it should blend to your resume.

Make some stuff under your privilege by using your unique art & style e.g. illustrations, Presentations,2d/3d show reels,etc.

Try to forward your resume direct to the companies or job consultancies on their available e-mail address. You are also open to ask directly to your friends in your network also request them for recommendations.

Performance at Interview Call

If you receiving any interview call be polite and answer the questions calmly. By chance if you confused with any word or interview related question, you may request the caller to repeat question or blame yourself that “I could not hear you clearly”.

Get Ready to Perform

It is recommended to collect information in advance about the company market values, major players, objectives and status so that you can frequently answer the question while interviewing process. Dress well when you go for interviews and practice to answer the unexpected questions that may be put out by the employers. Do not let them consider you are unyielding, or violent, let them feel you are easy going, Flexible, skilled, knowledgeable and deserving candidate for the job.

Performance for Evaluation

At the scheduled interviews try to fill all the fields in the query form and try to match all information according to your resume. HR will consider you by judging similarities between query form and your resume. Do not pass wrong information and say no if you do not have right information related to the question.

If you receive documents related to your online interview process make sure that the listed themes are relevant to your criteria. It is quite possible there could be much content listed in your received document related to your online skill performance, need not to be bothered, concentrate on a particular content, sequence or theme and try to do your best on maturity level so the concerned person can evaluate your performance

Always be in negotiation when employer asks about your salary expectations do not tell them directly your desired amount and confirm yourself, “what is their decided range”? You can also negotiate your salary by describing your advance knowledge and skills bring into their knowledge how these skills are beneficial for their organization and future progress.

Though we cannot define any fixed theory how to get a job, but it is completely depends on individuals and company requirements, situations, policy or circumstances. You can increase chances to win a job by attending seminars, events, and job fairs.